{
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  "name": "Quillmere Labs",
  "legal_name": "Quillmere Labs",
  "fictional": true,
  "version": "v1",
  "tagline": "Ship on green.",
  "description": "Quillmere Labs builds an API testing toolkit. Made for open-source maintainers.",
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    "id": "devtools",
    "label": "developer tools"
  },
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  "website": "https://www.quillmere-labs.example",
  "email": "hello@quillmere-labs.example",
  "voice": {
    "keywords": [
      "precise",
      "direct",
      "dry",
      "fast"
    ],
    "tone": "Dry and exact; code samples beat adjectives.",
    "do": [
      "Lead with what the customer gets.",
      "Use short, concrete sentences.",
      "Sound precise and direct."
    ],
    "dont": [
      "Don't use jargon or hype words.",
      "Don't promise what the product can't do.",
      "Don't shout: no all-caps sentences or stacked exclamation marks."
    ]
  },
  "copy": {
    "headline": "Green checks, every commit.",
    "subheadline": "Ship on green.",
    "cta": "Start for free",
    "secondary_cta": "Learn more",
    "social_post": "Green checks, every commit. Ship on green. https://www.quillmere-labs.example",
    "email_subject": "Welcome to Quillmere Labs",
    "about": "Quillmere Labs builds an API testing toolkit. Made for open-source maintainers."
  },
  "palette": {
    "scheme": "analogous",
    "primary": {
      "name": "Primary",
      "role": "Buttons, links, key UI and the logo",
      "hex": "#702ecc",
      "rgb": [
        112,
        46,
        204
      ],
      "hsl": [
        265,
        63,
        49
      ],
      "contrast": {
        "white": 7.11,
        "black": 2.95,
        "text": 2.44,
        "background": 6.72
      },
      "text_color": "#ffffff",
      "text_contrast": 7.11,
      "wcag": "AAA"
    },
    "secondary": {
      "name": "Secondary",
      "role": "Headings, dark sections, footers",
      "hex": "#652169",
      "rgb": [
        101,
        33,
        105
      ],
      "hsl": [
        297,
        52,
        27
      ],
      "contrast": {
        "white": 10.63,
        "black": 1.97,
        "text": 1.63,
        "background": 10.04
      },
      "text_color": "#ffffff",
      "text_contrast": 10.63,
      "wcag": "AAA"
    },
    "accent": {
      "name": "Accent",
      "role": "Highlights and illustrations; not for text on light backgrounds",
      "hex": "#f4781f",
      "rgb": [
        244,
        120,
        31
      ],
      "hsl": [
        25,
        91,
        54
      ],
      "contrast": {
        "white": 2.78,
        "black": 7.55,
        "text": 6.25,
        "background": 2.62
      },
      "text_color": "#1c191f",
      "text_contrast": 6.25,
      "wcag": "AA"
    },
    "neutrals": {
      "50": "#f9f8f9",
      "100": "#f1eff3",
      "200": "#e2e0e6",
      "300": "#cec9d4",
      "400": "#a299ad",
      "500": "#7b6f8b",
      "600": "#5f566c",
      "700": "#494252",
      "800": "#302b36",
      "900": "#1c191f"
    },
    "background": "#f9f8f9",
    "surface": "#ffffff",
    "text": "#1c191f",
    "text_muted": "#5f566c",
    "border": "#e2e0e6",
    "semantic": {
      "success": "#15803d",
      "warning": "#b45309",
      "danger": "#b91c1c",
      "info": "#1d4ed8"
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        "foreground": "text",
        "background": "background",
        "fg": "#1c191f",
        "bg": "#f9f8f9",
        "ratio": 16.41,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Body text"
      },
      {
        "foreground": "text_muted",
        "background": "background",
        "fg": "#5f566c",
        "bg": "#f9f8f9",
        "ratio": 6.53,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Secondary text"
      },
      {
        "foreground": "primary",
        "background": "background",
        "fg": "#702ecc",
        "bg": "#f9f8f9",
        "ratio": 6.72,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Links and outlines on the page background"
      },
      {
        "foreground": "white",
        "background": "primary",
        "fg": "#ffffff",
        "bg": "#702ecc",
        "ratio": 7.11,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Primary button label"
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        "foreground": "white",
        "background": "secondary",
        "fg": "#ffffff",
        "bg": "#652169",
        "ratio": 10.63,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Text on dark sections"
      },
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        "foreground": "accent",
        "background": "secondary",
        "fg": "#f4781f",
        "bg": "#652169",
        "ratio": 3.82,
        "aa": false,
        "aa_large": true,
        "aaa": false,
        "use": "Highlights on dark sections"
      },
      {
        "foreground": "text",
        "background": "accent",
        "fg": "#1c191f",
        "bg": "#f4781f",
        "ratio": 6.25,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Text on accent badges"
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    ],
    "usage": "Roughly 60% neutrals, 30% primary and secondary, 10% accent."
  },
  "typography": {
    "pair": "geometric",
    "description": "Geometric sans for headings and text.",
    "heading": {
      "family": "Poppins",
      "weight": 600,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Poppins\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "-0.01em",
      "text_transform": "none",
      "file": "https://via.placeholder.com/brand/_fonts/Poppins-SemiBold.ttf",
      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/Poppins-OFL.txt",
      "source": "https://github.com/google/fonts"
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      "weight": 400,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Poppins\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "0em",
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      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/Poppins-OFL.txt",
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    "scale": {
      "display": {
        "size": "3.5rem",
        "line_height": 1.05
      },
      "h1": {
        "size": "2.5rem",
        "line_height": 1.1
      },
      "h2": {
        "size": "2rem",
        "line_height": 1.15
      },
      "h3": {
        "size": "1.5rem",
        "line_height": 1.2
      },
      "body": {
        "size": "1rem",
        "line_height": 1.6
      },
      "small": {
        "size": "0.875rem",
        "line_height": 1.5
      }
    },
    "css": "@font-face { font-family: \"Poppins\"; font-weight: 400; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/Poppins-Regular.ttf\") format(\"truetype\"); }\n@font-face { font-family: \"Poppins\"; font-weight: 600; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/Poppins-SemiBold.ttf\") format(\"truetype\"); }"
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  "logo": {
    "mark_style": "pixels",
    "description": "A 3x3 grid of rounded pixels with some cells missing and one accent pixel.",
    "clear_space": "Keep clear space equal to 25% of the mark's height on every side.",
    "minimum_size": {
      "logo_height_px": 24,
      "logomark_px": 16
    }
  },
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    "logo_svg": "https://via.placeholder.com/brand/quillmere-labs/logo.svg",
    "logo_png": "https://via.placeholder.com/brand/quillmere-labs/logo.png",
    "logo_dark_svg": "https://via.placeholder.com/brand/quillmere-labs/logo.svg?theme=dark",
    "logo_mono_svg": "https://via.placeholder.com/brand/quillmere-labs/logo.svg?mono=1",
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    "favicon_png": "https://via.placeholder.com/brand/quillmere-labs/favicon.png",
    "apple_touch_icon": "https://via.placeholder.com/brand/quillmere-labs/apple-touch-icon.png",
    "og_image": "https://via.placeholder.com/brand/quillmere-labs/og.png",
    "palette_png": "https://via.placeholder.com/brand/quillmere-labs/palette.png",
    "palette_svg": "https://via.placeholder.com/brand/quillmere-labs/palette.svg",
    "tokens_css": "https://data.placeholder.com/brands/quillmere-labs/tokens.css"
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  "social": {
    "handle": "@quillmerelabs",
    "x": "@quillmerelabs",
    "instagram": "@quillmerelabs",
    "threads": "@quillmerelabs",
    "tiktok": "@quillmerelabs",
    "youtube": "@quillmerelabs",
    "linkedin": "company/quillmere-labs",
    "mastodon": "@quillmerelabs@social.example",
    "bluesky": "@quillmere-labs.example",
    "profile_url": "https://social.example/@quillmerelabs",
    "note": "Fictional handles for mockups. Real accounts with these handles may exist; don't link to them."
  },
  "usage_notes": [
    "Use the full-colour logo on light backgrounds and ?theme=dark on dark ones.",
    "Don't stretch, rotate, recolour outside the palette, add shadows or outline the logo.",
    "White on primary passes WCAG AA; check the pairings before inventing new combinations.",
    "Accent is for highlights and illustrations, not for body text on light backgrounds.",
    "Headings use Poppins, body text uses Poppins; both are SIL OFL fonts you may self-host.",
    "Fictional placeholder brand: don't register, trademark or present it as a real company."
  ],
  "notice": "Fictional brand from data.placeholder.com for mockups, demos and tests. Not a real company, product or trademark; any resemblance is coincidental. Replace before shipping.",
  "links": {
    "self": "https://data.placeholder.com/brands/quillmere-labs",
    "list": "https://data.placeholder.com/brands",
    "docs": "https://tools.placeholder.com/"
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}