{
  "slug": "brightfjord",
  "name": "Brightfjord",
  "legal_name": "Brightfjord, Inc.",
  "fictional": true,
  "version": "v1",
  "tagline": "Scheduling and dispatch for the trades.",
  "description": "Brightfjord makes scheduling, dispatch and route-planning software for small and mid-sized trades businesses (HVAC, plumbing, electrical, facility maintenance). Founded in 2019 in Portland, Oregon by Ingrid Solberg and Marcus Okafor. Roughly 40 employees across a Portland HQ, a Denver sales and support office, and remote staff.",
  "industry": {
    "id": "saas",
    "label": "B2B SaaS: field-service scheduling and dispatch software"
  },
  "domain": "brightfjord.example",
  "website": "https://www.brightfjord.example",
  "email": "hello@brightfjord.example",
  "voice": {
    "keywords": [
      "practical",
      "friendly",
      "plain-spoken",
      "dependable",
      "calm"
    ],
    "tone": "Talks like a dispatcher who has seen it all: practical, friendly, short sentences, no jargon.",
    "do": [
      "Lead with what the customer gets.",
      "Use short, concrete sentences.",
      "Sound practical and friendly."
    ],
    "dont": [
      "Don't use jargon or hype words.",
      "Don't promise what the product can't do.",
      "Don't shout: no all-caps sentences or stacked exclamation marks."
    ]
  },
  "copy": {
    "headline": "Your whole week, on one screen.",
    "subheadline": "Scheduling and dispatch for the trades.",
    "cta": "See how it works",
    "secondary_cta": "Learn more",
    "social_post": "Your whole week, on one screen. Scheduling and dispatch for the trades. https://www.brightfjord.example",
    "email_subject": "Welcome to Brightfjord",
    "about": "Brightfjord makes scheduling, dispatch and route-planning software for small and mid-sized trades businesses (HVAC, plumbing, electrical, facility maintenance). Founded in 2019 in Portland, Oregon by Ingrid Solberg and Marcus Okafor. Roughly 40 employees across a Portland HQ, a Denver sales and support office, and remote staff."
  },
  "palette": {
    "scheme": "curated",
    "primary": {
      "name": "Primary",
      "role": "Buttons, links, key UI and the logo",
      "hex": "#1d4f91",
      "rgb": [
        29,
        79,
        145
      ],
      "hsl": [
        214,
        67,
        34
      ],
      "contrast": {
        "white": 8.14,
        "black": 2.58,
        "text": 2.1,
        "background": 7.72
      },
      "text_color": "#ffffff",
      "text_contrast": 8.14,
      "wcag": "AAA"
    },
    "secondary": {
      "name": "Secondary",
      "role": "Headings, dark sections, footers",
      "hex": "#0e2a3b",
      "rgb": [
        14,
        42,
        59
      ],
      "hsl": [
        203,
        62,
        14
      ],
      "contrast": {
        "white": 14.86,
        "black": 1.41,
        "text": 1.15,
        "background": 14.09
      },
      "text_color": "#ffffff",
      "text_contrast": 14.86,
      "wcag": "AAA"
    },
    "accent": {
      "name": "Accent",
      "role": "Highlights and illustrations; not for text on light backgrounds",
      "hex": "#f2a93b",
      "rgb": [
        242,
        169,
        59
      ],
      "hsl": [
        36,
        88,
        59
      ],
      "contrast": {
        "white": 2.0,
        "black": 10.51,
        "text": 8.57,
        "background": 1.89
      },
      "text_color": "#191c1f",
      "text_contrast": 8.57,
      "wcag": "AAA"
    },
    "neutrals": {
      "50": "#f8f9f9",
      "100": "#f0f1f2",
      "200": "#e0e3e6",
      "300": "#caced3",
      "400": "#9aa2ac",
      "500": "#707b89",
      "600": "#57606b",
      "700": "#434951",
      "800": "#2c3035",
      "900": "#191c1f"
    },
    "background": "#f8f9f9",
    "surface": "#ffffff",
    "text": "#191c1f",
    "text_muted": "#57606b",
    "border": "#e0e3e6",
    "semantic": {
      "success": "#15803d",
      "warning": "#b45309",
      "danger": "#b91c1c",
      "info": "#1d4ed8"
    },
    "pairings": [
      {
        "foreground": "text",
        "background": "background",
        "fg": "#191c1f",
        "bg": "#f8f9f9",
        "ratio": 16.22,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Body text"
      },
      {
        "foreground": "text_muted",
        "background": "background",
        "fg": "#57606b",
        "bg": "#f8f9f9",
        "ratio": 6.05,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Secondary text"
      },
      {
        "foreground": "primary",
        "background": "background",
        "fg": "#1d4f91",
        "bg": "#f8f9f9",
        "ratio": 7.72,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Links and outlines on the page background"
      },
      {
        "foreground": "white",
        "background": "primary",
        "fg": "#ffffff",
        "bg": "#1d4f91",
        "ratio": 8.14,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Primary button label"
      },
      {
        "foreground": "white",
        "background": "secondary",
        "fg": "#ffffff",
        "bg": "#0e2a3b",
        "ratio": 14.86,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Text on dark sections"
      },
      {
        "foreground": "accent",
        "background": "secondary",
        "fg": "#f2a93b",
        "bg": "#0e2a3b",
        "ratio": 7.44,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Highlights on dark sections"
      },
      {
        "foreground": "text",
        "background": "accent",
        "fg": "#191c1f",
        "bg": "#f2a93b",
        "ratio": 8.57,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Text on accent badges"
      }
    ],
    "usage": "Roughly 60% neutrals, 30% primary and secondary, 10% accent."
  },
  "typography": {
    "pair": "friendly",
    "description": "Geometric headings with a body face designed for legibility.",
    "heading": {
      "family": "Poppins",
      "weight": 600,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Poppins\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "-0.01em",
      "text_transform": "none",
      "file": "https://via.placeholder.com/brand/_fonts/Poppins-SemiBold.ttf",
      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/Poppins-OFL.txt",
      "source": "https://github.com/google/fonts"
    },
    "body": {
      "family": "Atkinson Hyperlegible",
      "weight": 400,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Atkinson Hyperlegible\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "0em",
      "text_transform": "none",
      "file": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Regular.ttf",
      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-OFL.txt",
      "source": "https://github.com/google/fonts"
    },
    "scale": {
      "display": {
        "size": "3.5rem",
        "line_height": 1.05
      },
      "h1": {
        "size": "2.5rem",
        "line_height": 1.1
      },
      "h2": {
        "size": "2rem",
        "line_height": 1.15
      },
      "h3": {
        "size": "1.5rem",
        "line_height": 1.2
      },
      "body": {
        "size": "1rem",
        "line_height": 1.6
      },
      "small": {
        "size": "0.875rem",
        "line_height": 1.5
      }
    },
    "css": "@font-face { font-family: \"Atkinson Hyperlegible\"; font-weight: 400; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Regular.ttf\") format(\"truetype\"); }\n@font-face { font-family: \"Poppins\"; font-weight: 600; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/Poppins-SemiBold.ttf\") format(\"truetype\"); }"
  },
  "logo": {
    "mark_style": "peaks",
    "description": "Two overlapping triangles (a near and a far peak) with a small sun and a waterline.",
    "clear_space": "Keep clear space equal to 25% of the mark's height on every side.",
    "minimum_size": {
      "logo_height_px": 24,
      "logomark_px": 16
    }
  },
  "assets": {
    "logo_svg": "https://via.placeholder.com/brand/brightfjord/logo.svg",
    "logo_png": "https://via.placeholder.com/brand/brightfjord/logo.png",
    "logo_dark_svg": "https://via.placeholder.com/brand/brightfjord/logo.svg?theme=dark",
    "logo_mono_svg": "https://via.placeholder.com/brand/brightfjord/logo.svg?mono=1",
    "logo_stacked_png": "https://via.placeholder.com/brand/brightfjord/logo.png?layout=stacked&h=256",
    "logomark_svg": "https://via.placeholder.com/brand/brightfjord/logomark.svg",
    "logomark_png": "https://via.placeholder.com/brand/brightfjord/logomark.png",
    "favicon_ico": "https://via.placeholder.com/brand/brightfjord/favicon.ico",
    "favicon_svg": "https://via.placeholder.com/brand/brightfjord/favicon.svg",
    "favicon_png": "https://via.placeholder.com/brand/brightfjord/favicon.png",
    "apple_touch_icon": "https://via.placeholder.com/brand/brightfjord/apple-touch-icon.png",
    "og_image": "https://via.placeholder.com/brand/brightfjord/og.png",
    "palette_png": "https://via.placeholder.com/brand/brightfjord/palette.png",
    "palette_svg": "https://via.placeholder.com/brand/brightfjord/palette.svg",
    "tokens_css": "https://data.placeholder.com/brands/brightfjord/tokens.css"
  },
  "social": {
    "handle": "@brightfjord",
    "x": "@brightfjord",
    "instagram": "@brightfjord",
    "threads": "@brightfjord",
    "tiktok": "@brightfjord",
    "youtube": "@brightfjord",
    "linkedin": "company/brightfjord",
    "mastodon": "@brightfjord@social.example",
    "bluesky": "@brightfjord.example",
    "profile_url": "https://social.example/@brightfjord",
    "note": "Fictional handles for mockups. Real accounts with these handles may exist; don't link to them."
  },
  "usage_notes": [
    "Use the full-colour logo on light backgrounds and ?theme=dark on dark ones.",
    "Don't stretch, rotate, recolour outside the palette, add shadows or outline the logo.",
    "White on primary passes WCAG AA; check the pairings before inventing new combinations.",
    "Accent is for highlights and illustrations, not for body text on light backgrounds.",
    "Headings use Poppins, body text uses Atkinson Hyperlegible; both are SIL OFL fonts you may self-host.",
    "Fictional placeholder brand: don't register, trademark or present it as a real company."
  ],
  "notice": "Fictional brand from data.placeholder.com for mockups, demos and tests. Not a real company, product or trademark; any resemblance is coincidental. Replace before shipping.",
  "founded": "2019-03-01",
  "headquarters": "Portland, OR",
  "phone": "+1 555-0100",
  "products": [
    "Brightfjord Dispatch",
    "Brightfjord Routes",
    "Brightfjord Portal",
    "Brightfjord Field app"
  ],
  "company_dataset": "https://data.placeholder.com/company/brightfjord/v1",
  "links": {
    "self": "https://data.placeholder.com/brands/brightfjord",
    "list": "https://data.placeholder.com/brands",
    "docs": "https://tools.placeholder.com/"
  }
}