{
  "requested": "42",
  "resolved_from": "seed",
  "canonical_url": "https://data.placeholder.com/brands/brightshore-learning",
  "slug": "brightshore-learning",
  "name": "Brightshore Learning",
  "legal_name": "Brightshore Learning",
  "fictional": true,
  "version": "v1",
  "tagline": "Lessons that stick.",
  "description": "Brightshore Learning makes a reading app for primary schools. Made for students.",
  "industry": {
    "id": "education",
    "label": "education"
  },
  "domain": "brightshore-learning.example",
  "website": "https://www.brightshore-learning.example",
  "email": "hello@brightshore-learning.example",
  "voice": {
    "keywords": [
      "encouraging",
      "clear",
      "patient",
      "friendly"
    ],
    "tone": "Encouraging and clear; written for a tired teacher at 9pm.",
    "do": [
      "Lead with what the customer gets.",
      "Use short, concrete sentences.",
      "Sound encouraging and clear."
    ],
    "dont": [
      "Don't use jargon or hype words.",
      "Don't promise what the product can't do.",
      "Don't shout: no all-caps sentences or stacked exclamation marks."
    ]
  },
  "copy": {
    "headline": "Progress you can see.",
    "subheadline": "Lessons that stick.",
    "cta": "Start learning",
    "secondary_cta": "Learn more",
    "social_post": "Progress you can see. Lessons that stick. https://www.brightshore-learning.example",
    "email_subject": "Welcome to Brightshore Learning",
    "about": "Brightshore Learning makes a reading app for primary schools. Made for students."
  },
  "palette": {
    "scheme": "complementary",
    "primary": {
      "name": "Primary",
      "role": "Buttons, links, key UI and the logo",
      "hex": "#148069",
      "rgb": [
        20,
        128,
        105
      ],
      "hsl": [
        167,
        73,
        29
      ],
      "contrast": {
        "white": 4.86,
        "black": 4.32,
        "text": 3.44,
        "background": 4.61
      },
      "text_color": "#ffffff",
      "text_contrast": 4.86,
      "wcag": "AA"
    },
    "secondary": {
      "name": "Secondary",
      "role": "Headings, dark sections, footers",
      "hex": "#692131",
      "rgb": [
        105,
        33,
        49
      ],
      "hsl": [
        347,
        52,
        27
      ],
      "contrast": {
        "white": 11.27,
        "black": 1.86,
        "text": 1.48,
        "background": 10.69
      },
      "text_color": "#ffffff",
      "text_contrast": 11.27,
      "wcag": "AAA"
    },
    "accent": {
      "name": "Accent",
      "role": "Highlights and illustrations; not for text on light backgrounds",
      "hex": "#ef7690",
      "rgb": [
        239,
        118,
        144
      ],
      "hsl": [
        347,
        79,
        70
      ],
      "contrast": {
        "white": 2.74,
        "black": 7.66,
        "text": 6.1,
        "background": 2.6
      },
      "text_color": "#191f1e",
      "text_contrast": 6.1,
      "wcag": "AA"
    },
    "neutrals": {
      "50": "#f8f9f9",
      "100": "#f0f2f2",
      "200": "#e0e6e5",
      "300": "#cad3d1",
      "400": "#9aaca8",
      "500": "#708984",
      "600": "#576b66",
      "700": "#43514e",
      "800": "#2c3533",
      "900": "#191f1e"
    },
    "background": "#f8f9f9",
    "surface": "#ffffff",
    "text": "#191f1e",
    "text_muted": "#576b66",
    "border": "#e0e6e5",
    "semantic": {
      "success": "#15803d",
      "warning": "#b45309",
      "danger": "#b91c1c",
      "info": "#1d4ed8"
    },
    "pairings": [
      {
        "foreground": "text",
        "background": "background",
        "fg": "#191f1e",
        "bg": "#f8f9f9",
        "ratio": 15.85,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Body text"
      },
      {
        "foreground": "text_muted",
        "background": "background",
        "fg": "#576b66",
        "bg": "#f8f9f9",
        "ratio": 5.38,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Secondary text"
      },
      {
        "foreground": "primary",
        "background": "background",
        "fg": "#148069",
        "bg": "#f8f9f9",
        "ratio": 4.61,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Links and outlines on the page background"
      },
      {
        "foreground": "white",
        "background": "primary",
        "fg": "#ffffff",
        "bg": "#148069",
        "ratio": 4.86,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Primary button label"
      },
      {
        "foreground": "white",
        "background": "secondary",
        "fg": "#ffffff",
        "bg": "#692131",
        "ratio": 11.27,
        "aa": true,
        "aa_large": true,
        "aaa": true,
        "use": "Text on dark sections"
      },
      {
        "foreground": "accent",
        "background": "secondary",
        "fg": "#ef7690",
        "bg": "#692131",
        "ratio": 4.11,
        "aa": false,
        "aa_large": true,
        "aaa": false,
        "use": "Highlights on dark sections"
      },
      {
        "foreground": "text",
        "background": "accent",
        "fg": "#191f1e",
        "bg": "#ef7690",
        "ratio": 6.1,
        "aa": true,
        "aa_large": true,
        "aaa": false,
        "use": "Text on accent badges"
      }
    ],
    "usage": "Roughly 60% neutrals, 30% primary and secondary, 10% accent."
  },
  "typography": {
    "pair": "accessible",
    "description": "One family designed for low-vision readability.",
    "heading": {
      "family": "Atkinson Hyperlegible",
      "weight": 700,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Atkinson Hyperlegible\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "0em",
      "text_transform": "none",
      "file": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Bold.ttf",
      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-OFL.txt",
      "source": "https://github.com/google/fonts"
    },
    "body": {
      "family": "Atkinson Hyperlegible",
      "weight": 400,
      "style": "normal",
      "category": "sans-serif",
      "css": "\"Atkinson Hyperlegible\", ui-sans-serif, system-ui, -apple-system, \"Segoe UI\", Roboto, Arial, sans-serif",
      "letter_spacing": "0em",
      "text_transform": "none",
      "file": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Regular.ttf",
      "format": "truetype",
      "license": "OFL-1.1",
      "license_url": "https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-OFL.txt",
      "source": "https://github.com/google/fonts"
    },
    "scale": {
      "display": {
        "size": "3.5rem",
        "line_height": 1.05
      },
      "h1": {
        "size": "2.5rem",
        "line_height": 1.1
      },
      "h2": {
        "size": "2rem",
        "line_height": 1.15
      },
      "h3": {
        "size": "1.5rem",
        "line_height": 1.2
      },
      "body": {
        "size": "1rem",
        "line_height": 1.6
      },
      "small": {
        "size": "0.875rem",
        "line_height": 1.5
      }
    },
    "css": "@font-face { font-family: \"Atkinson Hyperlegible\"; font-weight: 400; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Regular.ttf\") format(\"truetype\"); }\n@font-face { font-family: \"Atkinson Hyperlegible\"; font-weight: 700; font-style: normal; font-display: swap; src: url(\"https://via.placeholder.com/brand/_fonts/AtkinsonHyperlegible-Bold.ttf\") format(\"truetype\"); }"
  },
  "logo": {
    "mark_style": "facet",
    "description": "A square folded along its diagonal into two triangles with a small corner facet.",
    "clear_space": "Keep clear space equal to 25% of the mark's height on every side.",
    "minimum_size": {
      "logo_height_px": 24,
      "logomark_px": 16
    }
  },
  "assets": {
    "logo_svg": "https://via.placeholder.com/brand/brightshore-learning/logo.svg",
    "logo_png": "https://via.placeholder.com/brand/brightshore-learning/logo.png",
    "logo_dark_svg": "https://via.placeholder.com/brand/brightshore-learning/logo.svg?theme=dark",
    "logo_mono_svg": "https://via.placeholder.com/brand/brightshore-learning/logo.svg?mono=1",
    "logo_stacked_png": "https://via.placeholder.com/brand/brightshore-learning/logo.png?layout=stacked&h=256",
    "logomark_svg": "https://via.placeholder.com/brand/brightshore-learning/logomark.svg",
    "logomark_png": "https://via.placeholder.com/brand/brightshore-learning/logomark.png",
    "favicon_ico": "https://via.placeholder.com/brand/brightshore-learning/favicon.ico",
    "favicon_svg": "https://via.placeholder.com/brand/brightshore-learning/favicon.svg",
    "favicon_png": "https://via.placeholder.com/brand/brightshore-learning/favicon.png",
    "apple_touch_icon": "https://via.placeholder.com/brand/brightshore-learning/apple-touch-icon.png",
    "og_image": "https://via.placeholder.com/brand/brightshore-learning/og.png",
    "palette_png": "https://via.placeholder.com/brand/brightshore-learning/palette.png",
    "palette_svg": "https://via.placeholder.com/brand/brightshore-learning/palette.svg",
    "tokens_css": "https://data.placeholder.com/brands/brightshore-learning/tokens.css"
  },
  "social": {
    "handle": "@brightshorelear",
    "x": "@brightshorelear",
    "instagram": "@brightshorelear",
    "threads": "@brightshorelear",
    "tiktok": "@brightshorelear",
    "youtube": "@brightshorelear",
    "linkedin": "company/brightshore-learning",
    "mastodon": "@brightshorelear@social.example",
    "bluesky": "@brightshore-learning.example",
    "profile_url": "https://social.example/@brightshorelear",
    "note": "Fictional handles for mockups. Real accounts with these handles may exist; don't link to them."
  },
  "usage_notes": [
    "Use the full-colour logo on light backgrounds and ?theme=dark on dark ones.",
    "Don't stretch, rotate, recolour outside the palette, add shadows or outline the logo.",
    "White on primary passes WCAG AA; check the pairings before inventing new combinations.",
    "Accent is for highlights and illustrations, not for body text on light backgrounds.",
    "Headings use Atkinson Hyperlegible, body text uses Atkinson Hyperlegible; both are SIL OFL fonts you may self-host.",
    "Fictional placeholder brand: don't register, trademark or present it as a real company."
  ],
  "notice": "Fictional brand from data.placeholder.com for mockups, demos and tests. Not a real company, product or trademark; any resemblance is coincidental. Replace before shipping.",
  "links": {
    "self": "https://data.placeholder.com/brands/brightshore-learning",
    "list": "https://data.placeholder.com/brands",
    "docs": "https://tools.placeholder.com/"
  }
}